3 Signs That Your Infographic is Doing More Damage than Good

infographicWhen you create an infographic, it should drive traffic, optimize link building efforts, and raise awareness for your brand. Unfortunately, not all infographics succeed in these endeavors. There are millions of infographics sitting, stagnate, in the dark and forgotten corners of the World Wide Wide. These infographics lack appeal, are highly neglected, and serve absolutely no purpose to those that created them. These are the failed infographics. These infographics did more damage to their creators than good. In this brief guide, you will learn the 3 signs that YOUR infographic is doing more damage than good.

1.     The Self-Indulgent Infographic
All too often, people and businesses create infographics that talk about their products and their services. Traditionally, this was a standard sales technique; however, after years of research, it has been determined that it is an inappropriate and ineffective sales technique. The cold, hard truth is, people are not interested in you, your products, OR your services. Instead, they are only interested in how you may help them. Whencreating infographics, you may opt to share certain statistics about the industry that you are part of, you may entertain through humor, or, you may connect emotionally with your viewers in order to appeal to their senses. The point is, display a bit of personality, have some fun, and provide content that your potential customers would want to read. The self-indulgent infographic will always gather dust, but the entertaining infographic that shares valuable and even funny information will always succeed.

2.     The Infographic That Does Not Target an Audience
The next type of infographic that does more damage than good is the one that does not target an audience. Many people and businesses create an infographic for the purposes and intent of just accumulating links. In order for your infographic to be productive, you must target the audience that you have a desire to attract. In doing so, the links will come naturally because they are actually a by-product of appealing and engaging content tailored to a specific group of people. If you forget your target audience, your infographic is doomed.

3.     The Infographic that is Too Complex
The third and final sign that your infographic is going to do more harm than good is that the idea presented is too complex. It is important that you are able to explain the infographic in just one sentence. This is a true, productive overarching idea for the content that you present on the infographic. Anything more and you are overdoing it. Remember, the purpose and intent of an infographic is to quickly share information in an easy to understand manner. If the information that you elect to share is too complex or if it includes too much information, it is doomed to sit in the dark, forgotten corners of the web.

If you would like to learn more about how to create infographics that will prove to be highly successful, we encourage you to read through our blog at: http://www.infographicsonline.net/

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