Infographic Personas Lead the Way for Success in 2016

Infographic Personas Lead the Way for Success in 2016

Infographic PersonasAccording to recent studies, infographic creators that elect to use personas in their designs will experience the highest levels of success in 2016. Essentially, personas are nothing more than fictional-based users that have used certain products and/or services, or, have a unique story to tell that surrounds the information contained within the infographic. These personas are designed in such a way that they reflect the members of the audience in which they are designed to target. When used appropriately, personas connect, emotionally, with the targeted audience of an infographic. In this brief guide, you will learn a couple of solid points that will allow you to use personas successfully in 2016!

Discovering Your Target Audience
In order to successfully utilize personas within the infographics that you design, you must first determine the target audience in which you wish to market. While you likely already have a particular group of people in mind – based on your products and/or services – we feel that it is imperative to include this step. Once you have a target audience in mind, it is equally important to determine what types of problems, issues, and challenges that those individuals experience. This will allow you to create a persona that will have a lot in common with members of your target audience. By having a persona that they may associate with, your target audience will be more receptive to the information that you share with them in your infographics.

Consistency is the Key
Now, once you create a persona, you must use that persona on a consistent basis. To succeed with your marketing efforts in 2016, consistency is the key to achieving high levels of success. You should name the persona; ensure that it has its own unique personality, and that it possesses its own story. Once the persona includes all of these elements, it should be used on a wide assortment of infographics and other means of communicating with your target audience – be it email marketing, social media posts, a blog, or a newsletter. You will quickly find that your brand is being constructed in a positive and productive way each and every single time that your persona is put to use!

Conclusion
A persona is a type of character. It may be a drawing, a specific type of clip art, a picture, or any other type of creation. Essentially, it is a unique character that shares information about your brand and the products and/or services that you have to offer to your target audience. Not only does it reflect your target audience, but, it aids in building rapport with your target audience. By using a specific persona on a regular basis, you are actually bringing in a unique personality that will aid you in achieving the success that you desire from your online marketing endeavors. In addition to using personas, you may want to consider researching color psychology for infographics. By combining these two highly important features to your infographics today, you will find that you experience success for many, many tomorrows!

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The True Purpose and Intent of Infographics

The True Purpose and Intent of Infographics

The True Purpose and Intent of InfographicsIn recent years, many online marketers, website owners, entrepreneurs, and businesses have started creating and utilizing infographics in order to promote their content, products, and/or services. An infographic is a graphic-based visual guide that highlights a certain type of knowledge, information, and/or data designed for a target audience. The main purpose of the infographic is to present the facts that it is designed to present in a concise, fast manner. In order to make the most of the infographics that you create, it is important that you learn the true purposes and intents of these visually-appealing graphics:

  1. The main purpose of an infographic is to visually show the data, information, and/or knowledge that is being presented to a specific or target audience.
  2. Today, the attention span of the average user is quickly dwindling. At last count, the length of this attention span was less than that of a gold fish! In order to capture attention, visually-appealing content is placed on an infographic to draw interest and engage curiosity.
  3. The viewers that see infographics are induced to actually think about the content on the infographic, rather than the methodology in which it is placed.
  4. Infographics are designed to deliver concise information that is not distorted in any form and/or fashion.
  5. When a business, entrepreneur, and/or other business professional wishes to relay a large amount of numbers in a small space, they create an infographic.
  6. In many instances, large amounts of information, data, and/or knowledge must be presented. Infographics allow this to be done so that the information presented is considered to be coherent to the viewer.
  7. Instead of being bombarded with a ton of descriptive words and other unnecessary content, an infographic allows an internet user to compare a wide assortment of information with ease and without feeling overwhelmed.
  8. Infographics have the ability to display large chunks of information and then break them down into smaller bits of data.
  9. Infographics all have a very clear purpose. They include a description and an outline of the information that is to be shared with internet users.
  10. Infographics do not just display information; they are designed to also reveal information so that internet users may make educated assumptions and develop precise opinions about that which is being explained.

If you want to create infographics for online promotional purposes, it is imperative that you know and understand the true purpose and intent of these creations. By using the visual, you will be able to express the textual without losing the interest of your target audience. Infographics are a highly successful means of reaching out and grabbing the attention of internet users. By knowing the true purpose and intent of these products, you will be able to successfully use them to your advantage. In a world that is constantly evolving, we must remember that internet users are constantly evolving, too! If you would like to learn more about creating infographics that will benefit your business, click HERE.

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Google Knowledge Graph Optimization Strategies for the New Year for Infographic Designers

Google Knowledge Graph Optimization Strategies for the New Year for Infographic Designers

Google Knowledge Graph Optimization StrategiesIf you are an infographic designer for your business, it is imperative that you learn a few Google Knowledge Graph optimization strategies that will help you rank higher in the New Year. This form of optimization is the process of assisting Google in understanding what it is that your business is all about and all pages associated with your business – especially your infographics. Immediately after the release of the algorithm by Google called Hummingbird, it became very evident that the company’s Knowledge Graph would be the basis of all future searches. When it comes to content marketing, nearly 80% of all of your efforts should be placed on aiding internet users in discovering what they want easily and quickly. By learning about Google Knowledge Graph optimization and utilizing the strategies during the New Year, your infographics will do this AND bring high levels of success to your online marketing endeavors.

It’s All about User Experience

The first step to properly optimizing your infographics for the Google Knowledge Graph is to know and understand that this is all about the user experience. It is not about “tricking” Google or ranking high for keywords and/or keyword phrases. We need to step outside the virtual “box” of manipulating the spiders, robots, and programs behind Google and step inside the realm of internet user satisfaction. We have bound by “computer pleasing” for too long. We should not pursue our passions in order to appeal to a machine. We need to take it back and get “real”. That is, to appeal to the REAL people within our target audience. In order to optimize user experience to optimize our infographics for the Google Knowledge Graph, we should do the following:

  • Ensure that all infographics utilize the proper colors. For more information, visit the guide on color psychology.
  • Special attention should be placed on the layout, the navigational buttons, and the positioning of the visuals and data included on the infographics.
  • The content, itself, should be high in quality. All content should include a very specific call to action.

Focus on the People

To ensure that your infographics are properly optimized for the Google Knowledge Graph, you must always ensure that you are focusing on the people that you are designing your infographics for – NOT the mechanics of the search engine, itself. Regardless of the technological changes that occur in our society, people will remain, for the most part, consistent. That is, they will want content that is relevant, organized, and placed in such a way that they are able to access that content on a multitude of internet-accessible devices. Essentially, Knowledge Graph optimization is nothing more than HUMANoptimization. If you make infographics with your target audience in mind, you are sure to rank high in Google. As a result of this ranking, your business is sure to be optimized for the Knowledge Graph. If you have an interest in learning more about how to design human-appealing infographics, click HERE.

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How to Double Your Traffic using Infographics on Twitter

How to Double Your Traffic using Infographics on Twitter

infographics on twitterInfographics are the latest and greatest way to increase the amount of traffic to your website; however, in recent years, social media has also become an important element to your overall success. In order to make the most of your online content marketing endeavors, it is imperative that you learn how to use your infographics to double the amount of traffic that you receive from the popular social media platform, Twitter, to your website. As a website owner, it is likely that you have found yourself feeling as if you spend vast amounts of time on Twitter, but, no one is reading the tweets. The sad fact is, your tweets are probably not being read. Continue reading this helpful guide on how to optimize your Twitter traffic from your infographics so that you receive the amount of website traffic that you need and want to succeed.

Basic Analytics
In order to use Twitter to get links to your website from your infographics, you must first ensure that your infographics has a direct link to your Twitter account. Now that we have outlined that very basic step, it is time to provide a bit of information on the basis analytics of your Twitter account. The following should be monitored on a regular basis to ensure that you are getting the traffic that you want and need from Twitter:

  1. First, you must determine if your target audience is engaging with the content that you post on your tweets.
  2. Next, you should evaluate the number of impressions that you get from your tweets. In other words, how many people from your target audience are actually seeing the tweets that you post when they log in to their timeline?
  3. You must ensure that you have a target audience and that all of your posts are relevant to that target audience.
  4. Next, it is important to evaluate how many followers that you have and rank that next to how many followers that you could, potentially, have.
  5. You should then move on to your response rate. What is it when it comes to your followers?
  6. The next step is to analyze your hashtags. What is the total reach for the unique hashtag or hashtags that you promote through your infographics and Twitter account?
  7. Finally, you should analyze your website traffic to determine how many visitors that you are receiving from your Twitter account.

Optimize Your Infographics for Twitter

Now, we all know that tweets have a limitation as to the amount of text that we may write and post; however, an infographic is an image that may be shared in which there is no limitation. The simple fact of the matter is, you have to be selective about how much text and the type of text that you include in your infographics in order to maximize website traffic from Twitter. To do this, optimize your infographics for Twitter by taking the following steps:

  1. Use original and visually-appealing images, photographs, and graphics.
  2. Keep your text-based content to a minimum.
  3. Use color psychology in order to capture the attention of your target audience.
  4. Use headlines, images, and graphics that result in an emotional response from your target audience.
  5. Focus on developing solid relationships with your followers on Twitter.

I know this all seems like very basic information; however, you would be surprised at just how often that infographic creators bypass these basic steps. If you want to double the amount of traffic that you receive from Twitter from the infographics that you create, it is imperative that you make certain that each of the steps above are taken. Not only will you get more website traffic, but, you will rank high across ALL major search engines! For more information on optimizing your infographics for Twitter, click HERE.

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Get Instant Backlinks from Your Infographics with These Quick Tips

Get Instant Backlinks from Your Infographics with These Quick Tips

backlinks from inforgraphicsWhile it is true that infographics are created for a large assortment of reasons – such as generating public awareness, building brand recognition, sharing important information about products and/or services – the most common reason for infographics is to increase the total number of backlinks that point to a specific website. If you are reading this, it is quite likely that you have a website and that you have an interest in increasing the number of backlinks pointing to that website so that you may increase your rank in popular search engines, such as Google. Here, you will learn how to do just that! Continue reading for information on how to instantly obtain backlinks from your infographics:

  1. The first and, perhaps, the easiest method of obtaining a large number of backlinks from your infographic that point back to your website is to encourage your target audience to share your creation. The standard, when it comes to sharing, is to make certain that there are social media “share” buttons displayed clearly on your creation. At the minimum, you should include a button for Google+, Twitter, and Facebook. When encouraging your viewers to share your infographic, it is important that you include a call to action. For example; “If you enjoyed this infographic, share it using the buttons here”, or, something along those lines. This is a gentle, yet precise, method of getting your viewers to share the infographic that you have created and increase the backlinks to your website.
  2. If you are reading this, it is quite likely that your website is written in English. It is also quite likely that your infographics are in English; therefore, most of the backlinks that you will obtain through your infographic will be English. This is just common sense; however, you should always strive to obtain international links, as well. This is very easy. All you really have to do is just get the infographic that you create translated into other languages. You could opt for French, Chinese, Japanese, German, Spanish, and even UK English! The choice is yours! Best of all, you will have an increased amount of traffic from those countries!
  3. The third and final step for increasing the amount of backlinks through your infographics is to submit your creations to all of the infographic distribution databases that are currently in existence on the World Wide Web. Examples include InfoGraphics Online, Pure Infographics, Cool Infographics, Daily Infographic, Infographic Journal, and others.

Conclusion
It is relatively easy to build backlinks to your website through the infographics that you create. Not only will this result in massive amounts of inbound traffic, but, it will help you rank high across all major search engines, such as Google. The three techniques that will allow you to obtain a massive number of backlinks in the quickest amount of time are to encourage your target audience to share your creation on social media platforms, have your infographics translated into different languages, and to post on infographic distribution platforms. If you require more information on creating infographics, click HERE.

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Increase the Popularity of Your Infographics by Using Reddit Marketing

Increase the Popularity of Your Infographics by Using Reddit Marketing

redditIf you would like to increase the popularity of the infographics that you create, you should start by engaging in a Reddit marketing campaign. Considered to be one of the single most controversial of all major websites currently online, Reddit has the unique capability of reaching and influencing a very large audience. Many marketers mistakenly believe that simply creating and posting infographics is all that needs to be done in order to drive traffic to their blog and/or website. Unfortunately, this is not true. Marketers must publish their infographics in central locations where internet users gather in order to achieve the success that they desire. Reddit is one of those locations. Continue reading to learn how using Reddit may benefit your infographic marketing campaign.

Basis Statistics
In order to truly understand the immense power associated with Reddit, we feel it is important to share a few basic statistics. Alexa has ranked Reddit as the 9th most popular website throughout the United States. Worldwide, it is considered to be the 33rd most popular website. In addition to this staggering statistic, the following aids in sharing the immense popularity of Reddit:

  • It has been established that there are well over 36 individual users on Reddit that span across an area that includes 209 individual countries.
  • Each month, the website has over 200 million individual visitors.
  • Reddit receives well over 8 billion page views each and every single month.
  • When evaluating those that use and visit Reddit, it has been established that the users have some of the highest levels of education of any other website.

The Ultimate Link Aggregator
By all definitions, Reddit is considered to have the capabilities and the reach of a social media platform; however, it is in the form of a link aggregation service. In fact, Reddit is considered to be the ULTIMATE link aggregator. It is a known fact that Reddit has the unique capability of transforming a struggling website into an immensely popular website – literally, just over night! Additionally, the links placed on Reddit typically end up on one of the major social media platforms within a day. This means that by using it to promote your infographics, you will experience an immense amount of social media success, too!

Be a Redditor, Not a Marketer
Once you have established that Reddit should be used as part of your online marketing strategy to promote the infographics that you create, you should commit to becoming a Redditor and not remaining a marketer. When promoting your infographics, it is imperative that you do not make it obvious that it is part of your marketing campaign. Infographics must be contributed in a positive way. In fact, you should first start with Reddit by working on building your reputation. This is possible by participation. Once you have a solid reputation and are well-received by other Reddit users, you may then share your infographics. If you would like more information on how to succeed with your infographics, click HERE.

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