Design Infographics for Speed

Design InfographicsIf you create and publish infographics, it is imperative that you design infographics for speed. According to a vast array of studies, speed matters on the World Wide Web. Online retailers understand that if their websites perform sluggishly, it directly and detrimentally impacts the metrics that matter the most, especially the satisfaction of their customers, the reputation of their brand, their conversion rate, and their revenue. The same holds true for infographics. When you design infographics, you must do so in such a way that the images and data displayed on the graphic loads quickly. You must design infographics for speed, or, the marketing endeavors associated with your infographics will result in lack of credibility for your brand, customer dissatisfaction, low conversion rates, and low revenue.

A Direct Connection

According to research, there is a direct connection between the performance of a website and sales. The same applies to infographics. If your infographic does not perform well, your sales will dwindle. A study recently conducted by the retail giant,, found that if a page loads even 100 milliseconds or 1/10th of a second faster, their earnings increased 1%. While most of the studies on site performance pertain to entire websites, the same information has been found to be true for images, such as infographics. If your infographics load just 1/10th of a second faster, you, too, may experience an increase of 1% in sales. That means that for every 1 second that your infographic takes to load, you could actually be losing up to 10% in sales. Fast load speeds translate into increased financial performance. When working to design infographics for your target audience, it is imperative that you work to align the performance goals that you have with the financial goals that you have. If you want to increase the popularity of your infographics and make more money, you absolutely have to design infographics for speed.

Consider Your Images and Graphics

An infographic is an image that contains pictures, designs, and data that internet users may absorb quickly. Infographics are typically created to encourage a targeted group of people to visit a website, purchase a product, or invest in a service. In some instances, it could be to draw traffic to a social media platform, such as a Facebook Page. Regardless of the ultimate purpose and intent of the infographics that you create, it is imperative that you design for speed. One of the best ways to increase the speed of the infographics that you create is to consider the images and other graphics that you place within your infographic. Images and graphics are the number one reason for slow load speeds. Limiting your images and graphics to files that are small in size will help to dramatically increase your load speeds.


In addition to images and graphics, there are other culprits that could slow down infographic load times. These include page coding that is defective and a high amount of traffic on your web server. When working to design infographics for speed, you should rule out these two common culprits. Major online retailers claim that levels of customer engagement, the website traffic bounce rates, and conversions that affect the revenue that they experience all tie back into the performance of their website. If you are not experiencing the success with your infographics that you feel you should be, it is likely due to slow load times. By following the tips outlined in this guide, you are sure to find that it is easy to design infographics for speed. For more information on infographics, visit us today at:

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