How to Double Your Traffic using Infographics on Twitter

infographics on twitterInfographics are the latest and greatest way to increase the amount of traffic to your website; however, in recent years, social media has also become an important element to your overall success. In order to make the most of your online content marketing endeavors, it is imperative that you learn how to use your infographics to double the amount of traffic that you receive from the popular social media platform, Twitter, to your website. As a website owner, it is likely that you have found yourself feeling as if you spend vast amounts of time on Twitter, but, no one is reading the tweets. The sad fact is, your tweets are probably not being read. Continue reading this helpful guide on how to optimize your Twitter traffic from your infographics so that you receive the amount of website traffic that you need and want to succeed.

Basic Analytics
In order to use Twitter to get links to your website from your infographics, you must first ensure that your infographics has a direct link to your Twitter account. Now that we have outlined that very basic step, it is time to provide a bit of information on the basis analytics of your Twitter account. The following should be monitored on a regular basis to ensure that you are getting the traffic that you want and need from Twitter:

  1. First, you must determine if your target audience is engaging with the content that you post on your tweets.
  2. Next, you should evaluate the number of impressions that you get from your tweets. In other words, how many people from your target audience are actually seeing the tweets that you post when they log in to their timeline?
  3. You must ensure that you have a target audience and that all of your posts are relevant to that target audience.
  4. Next, it is important to evaluate how many followers that you have and rank that next to how many followers that you could, potentially, have.
  5. You should then move on to your response rate. What is it when it comes to your followers?
  6. The next step is to analyze your hashtags. What is the total reach for the unique hashtag or hashtags that you promote through your infographics and Twitter account?
  7. Finally, you should analyze your website traffic to determine how many visitors that you are receiving from your Twitter account.

Optimize Your Infographics for Twitter

Now, we all know that tweets have a limitation as to the amount of text that we may write and post; however, an infographic is an image that may be shared in which there is no limitation. The simple fact of the matter is, you have to be selective about how much text and the type of text that you include in your infographics in order to maximize website traffic from Twitter. To do this, optimize your infographics for Twitter by taking the following steps:

  1. Use original and visually-appealing images, photographs, and graphics.
  2. Keep your text-based content to a minimum.
  3. Use color psychology in order to capture the attention of your target audience.
  4. Use headlines, images, and graphics that result in an emotional response from your target audience.
  5. Focus on developing solid relationships with your followers on Twitter.

I know this all seems like very basic information; however, you would be surprised at just how often that infographic creators bypass these basic steps. If you want to double the amount of traffic that you receive from Twitter from the infographics that you create, it is imperative that you make certain that each of the steps above are taken. Not only will you get more website traffic, but, you will rank high across ALL major search engines! For more information on optimizing your infographics for Twitter, click HERE.

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