Your Guide to Farmers Markets in Portland

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Dating back to 1730 and originating in Lancaster, Pennsylvania, folks have been buying fresh and local goods from farmer’s markets.

Farmers’ markets are popular worldwide and most often reflect the local culture of their surrounding areas. These bastions of deliciousness offer a myriad of treats from meat and vegetables to cooking demonstrations and fun foodie events. Here farmers and many others sell their goods directly to consumers.

These markets are growing rapidly across the United States. The USDA stated that the number of farmers markets in the United States increased 68 percent over the last 15 years, from 5,000 markets in 2008 to 8,411 in 2015.

What are the Economic Benefits of Farmer’s Markets?

Did you know that farmer’s markets impact more than just their shoppers? They have been shown to affect the local economy as well. The increase of a vendor’s personal income and increased job creation are just some of the contributing factors. For example, vendors at farmers’ markets are liable to see increased profits by selling products to the local community than by selling them to a wholesaler.

According to the USDA, “When food is produced, processed, distributed and sold all within the same region, more money stays in the local economy.  This leads to economic development and job creation.  Farmers markets provide opportunities for small farmers and businesses to sell their products, and they help meet the growing demand for locally produced food.  Being able to quickly and directly market to the consumer gives farmers important income opportunities without the added costs of shipping, storage and inventory control.”

Why Do People Flock to Farmers Markets?

It’s all about consumer demand. More and more people want to purchase food that is both healthy and sustainable. The desire for fresh produce, meats, dairy and more, free of additives and chemicals, has been increasing for decades. This is in part due to the public wanting to increase their personal health, increase the positive ecological impact of sustainability, and their awareness of how industrial agriculture can negatively impact human health and the environment as a whole.

Sustainable.org lists even more reasons why people buy sustainably:

  • To save family farms
  • Promote animal welfare
  • Protect and support rural communities
  • Empower and protect workers

Your Guide to Farmers’ Markets in Portland, Oregon

Eating Well Magazine rated the Portland Farmers Market one of the five best in the United States. What did they base their research on? A few things:

  • Variety of local foods
  • Number of workshops and demonstrations
  • Quality control
  • Focus on education
  • And more!

The Portland Farmers Market offers a bevy of markets Portlanders can visit to satisfy their cravings for fresh fare. From the Lents International Farmers Market in southeast to the market in historic Kenton in the northwest, the city and surrounding areas are awash in all that is fresh and edible!

Check out our latest infographic.  Keep in mind; these are not the only farmers markets in our area! We invite you to explore more and enjoy all our fair city has to offer.

Facebook or SEO: Which is Better?

Two primary marketing channels for webmasters these days are SEO and social. Though, let’s be honest here; when we talk about social marketing, we’re mostly just talking about Facebook. Sometimes Twitter squeezes in, and sometimes LinkedIn, Google+, and a few others pop their heads in, but Facebook is where it’s at.

There’s a bit of a misconception out there that you should focus your efforts on one or the other. Facebook marketing is part of an overall large marketing plan. So is SEO, which is itself comprised of onsite factors and external content marketing and link building.

Savvy marketers know that you can do all of this together. You can do paid ads on and off Facebook, you can do link building that involves both social networks and blogs, you can work with organic SEO, and a lot more. However, for the sake of this post – and the graphicwe’re comparing Facebook marketing with organic SEO.  Infographic provided by http://boostlikes.com/

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Unique Challenges Franchise Businesses Face with Search Engine Marketing Campaigns

Lets face it, while franchises have many benefits (including brand recognition, a proven business model and a support system) they also present some unique challenges for both the franchisee and franchiser. Here at NetSearch Direct, we believe having the right team of Franchise SEO and PPC specialists on your side can make a huge impact not only in your digital marketing success, but your business as a whole. We have direct experience working with over 10 franchises and many other multi-location businesses. We have put together the infographic below to help franchise businesses recognize some of the hurdles they are likely to face on the road to digital marketing success.  Infographic provided by http://www.netsearchdirect.com/

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Portland Summer Guide

Every Portlander knows the yearly drill: January – rain, February – wind and rain, March – hail and rain, April –allergies and schizophrenic weather, and May – always an unknown. And the thoughts that fill our minds during these long months include, but are not limited to, when will it stop raining and when’s the next Columbia sale?  Infographic provided by https://www.madfishdigital.com

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Maintaining a Power Plant with Humidity Control

When left unchecked, humidity within a power plant can have disastrous consequences. Moisture in the air can cause severe worker discomfort, provides the perfect environment for dangerous corrosion, and can ultimately be responsible for premature equipment failure.

It’s obvious to see why keeping power plant workers is important, but did you know that work output decreases 40-50% when indoor tempoeratures reach 80 degrees Fahrenheit without sufficient ventilation? More importantly, workers can risk serious heat illness and heat stroke symptoms without proper humidity control. The body stops evaporating sweat altogether when relative humidity reaches 90%.

When it comes to equipment, moisture and humidity cause serious concern. The U.S. power industry alone experienced $23 billion in plant repairs, worker injury, and increased downtime due to corrosion alone. Corrosion repairs account for the majority of total production costs, resulting in nearly three-fourths of a plant’s downtime (i.e. business losses).

Implementing humidity control strategies can have immeasurable positive impacts on a power plant’s operations. However, over two thirds of power plants routinely fails to protect the boiler during layups, and only about 6% protect the turbine from corrosion and humidity-related damage.

Contact Polygon to learn more about effective power plant layup strategies and the equipment your plant will need to protect the plant and your workers.  Infographic provided by http://www.polygongroup.com/

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Online Shopping Tends for Scrubs

There are roughly 9.1 million health care professionals who wear scrubs in the United States. A vast majority of them work long hours, which leaves little room in the schedule for scrub shopping. Fortunately, there is a way to stock up on scrub uniforms without having to leave the clinic, hospital, or dental office early. Buying scrubs online takes the headache out of finding the perfect set of stylish scrubs.

You can choose from a wide range of colors and sizes, which ensures that you’ll always get a comfortable fit. This is probably why health care professionals spent a median of $350 on scrubs, footwear, and accessories in the past year. Furthermore, they spent $200 on scrubs alone, and 99% of them purchased scrub tops or bottoms over the course of the past year.

According to the 2014 URA Scrub Market Study that involved 186 scrub retailers, 97% of the participants had a brick-and-mortar storefront, while 47% sold their scrubs online. The research also revealed that approximately 29% of their customers were RNs and APRNs, while LPNs and LVNs made up roughly 33% of their customer base. This is further proof that online scrub shopping is becoming increasingly popular in the health care industry.

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In fact, the U.S. Census Bureau reports that 53% of Americans shopped online in 2011, and this figure is expected to reach 58% by this year. Another study found that more than 198 million Americans purchased at least one item online in 2015. That’s roughly 78% of the United States population. Mobile shopping is on the rise, as well, with 22% of men and 18% of women using their mobile devices to make a purchase in 2015.

Benefits of Buying Scrubs Online

There are a variety of benefits associated with buying scrub uniforms online, such as:

  • Convenience: There is no need to take time out of your busy schedule to travel to the nearest scrub You simply visit the website, search for the right scrub tops and bottoms, and then make your purchase. It’s as simple as that. The virtual scrub shop is open round the clock, giving you the power to peruse when it’s most convenient for you. Plus, you don’t have to sit in traffic, wait in long lines, or deal with nasty weather.
  • Vast inventory: There is a scrub set to suit every style. Online scrub shopping gives you the opportunity to choose from a wide range of patterns and colors in the comfort of your own home. There are even tips and tricks online that can help you select the right uniform for your body type and skin tone, from V-neck tops to flare-cut bottoms.
  • Saves money: The only costs you have to consider are the scrubs and shipping. There are no travel expenses to worry about. You can even catch great online deals that lead to even bigger savings. 12% of the funds that were spent on scrubs was through an online scrub retailer, and 25% of healthcare professionals report that they’ve shopped at web-based stores for their scrub uniforms
  • Made in the USA: Scrubs made in America must adhere to certain labor laws and manufacturing regulations, including policies that help protect the environment. Buying American also means that you are supporting the national economy. For all of these reasons and more, almost 8 in 10 American consumers say that they prefer S. made products. Fortunately, Scrub Med scrubs are made right here in the United States. U.S. manufacturing totaled a staggering $5.7 trillion in 2012 alone.
  • Always find the perfect fit: Online scrub shopping helps you find the fit that offers maximum comfort, without sacrificing style. Whether you prefer a petite top and large pants or a maternity scrub set for when you’re expecting, web-based scrub stores have it all. Even if they don’t have your size currently in stock you can still contact them to be notified when a new shipment arrives.

The future of web-based scrub sales is also bright. The online retail sales volume was $231 billion in the U.S. during 2012. This figure is expected to grow to $370 billion by 2017. In 2016, it’s estimated that at least 56% of people will make an online purchase, and the average consumer will spend about $1,738 online. It’s the millennial generation (people aged 18 to 34 years) who spend the most time on the internet. This group also spent an average of $2,000 during 2015, despite the fact that they typically fall into a lower income bracket than many other generations.  Infographic provided by https://www.scrubmed.com

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High Risk Payment Processing: What’s A Merchant To Do?

Finding a merchant provider when your business is considered high risk can seem like a daunting task, what with rejections and often high fees. Bankcard Brokers has experience working with high risk industries and offers payment processing you can trust. Our infographic below shares statistics on the top high risk industries, what contributes to a business being considered high risk and what you can do as a business owner. Infographic provided by http://www.bankcardbrokers.com/

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Understanding Home Warranties -Structural vs. Appliances

As the rise in home sales finally occurs in 2016, the demand for home warranties from homeowners is also becoming apparent.  Understanding both structural warranties and systems and appliance warranties, what they cover and how homeowners can protect themselves against the unexpected is now more important than ever!  Infographic provided by http://www.pwsc.com/

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The Benefits of Repowering Your Small Engine

When equipment fails, it is common to jump to the conclusion that the entire vehicle must be replaced. However, there are many benefits to the alternative: repowering. First and foremost is the cost savings. The purchase of a repower kit to replace the engine in an otherwise great piece of equipment is significantly less than the cost of a total replacement. Owners also get the benefit of being able to upgrade their engine and select a new one based on the jobs at hand.

The next time your equipment fails and you are faced with a decision, consider the many benefits of repowering your engine with a kit from Repower Specialists.  Infographic provided by http://www.repowerspecialists.com/

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10 Benefits of Regular Acupuncture Treatments

Acupuncture is a holistic form of medicine that has been used for healing purposes throughout many centuries. The ancient Chinese healing art uses very fine needles to improve the flow of qi, otherwise known as life force energy. Acupuncturists are in tune with the body’s energy channels. This enables them to not only address physical issues that a person may be experiencing, but also the emotional or spiritual concerns that one may have. Because acupuncture can be used for a wide variety of needs, many people find that acupuncture helps to resolve multiple concerns, including some they didn’t expect to improve from acupuncture.

Acupuncture is most commonly recognized for use in general or chronic pain management. While it certainly helps people with these needs, acupuncture can also help patients experience relief from many more physical and emotional issues. Portland naturopaths and licensed acupuncturists  are able to help those suffering from anxiety and depression by working with neurotransmitters such as dopamine and serotonin to aid in improving mood. As many as 33% of those affected by depression seek treatment through acupuncture. Additionally, acupuncture helps decrease the symptoms of insomnia for patients. Many people also find that acupuncture can help improve the immune system, hormone balance, reduce allergies, and help with weight loss management.

Contact Heart Spring Health today to learn more about how you can make an appointment with Portland-based naturopathic health clinic.  Infographic provided by http://heartspringhealth.com/

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Going the Distance: The Long Distance Grandparent

The relationship between a grandparent and grandchild is special. To the child, their grandparent is equal parts buddy, parent, teacher, benefactor, and translator. Whether it’s a fishing trip, or just a visit to the playground, the child won’t see their grandmother or grandfather as the wise old sage they are; when they turn to face their grandparent, they see grandma or grandpa.

For those grandparents who live a significant distance from their grandchildren, finding time to communicate with them can be difficult. In these situations, utilizing the benefits that certain technologies provide can not only help to maintain a healthy grandparent-grandchild relationship, but it can also help it to grow.  Infographic provided by https://www.grandpad.net

How to Choose the Right Commercial Dehumidifier

Commercial dehumidifiers are not created equal. When preparing for a job that requires temporary climate control solutions, it’s critical to examine several factors to help you select the right equipment for your needs. These factors include the type of drying project, size of the job area, and the extend of the moisture present at the site. Factoring these into your decision will help you choose equipment that will get your job done correctly and efficiently, eliminating unnecessary project time and ensuring a quality job. Infographic provided by http://www.polygongroup.com/

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The Truth About Scoliosis Fusion Surgery

When scoliosis curves are severe, many doctors recommend surgery. But emerging research has led many patients to wonder if spinal fusion surgery is really the best choice.

2-3% of the U.S. population has scoliosis — that’s 7 million people! In 80% of cases, the cause of scoliosis is unknown.

The infographic below includes statistics on scoliosis fusion surgery, including potential complications, risks, and alternatives.

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Winter is Coming – Is Your Furnace Ready?

Winter months bring the big chill – and that means you need your furnace to keep you and your family warm! Most consumers don’t know much about their furnace or when it might be time to either fix it or replace it. This infographic helps homeowners understand the most common furnace issues and gives them quick tips on furnace maintenance and repair.  Infographic provided by http://www.aaaheatingandcoolinginc.com/ 

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The Twitter Power User Cheat Sheet

Twitter has a lot of intricacies you might not even think about when you take a quick glance. Sure, you can intuitively grasp the basics of posting, following, retweeting, and liking tweets. You can even get some of the details about RT etiquette and follow-backs, and the various abuses heaped on the site from shady marketers. What you don’t see are the little details that matter to marketers. You don’t see active hours, you don’t see click-through rates, and so on. Yet, this is all important information for brands. Infographic provided by http://follows.com/

That’s why I produced this cheat sheet; to give you a quick reference for everything you need to know:

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Infographic Personas Lead the Way for Success in 2016

Infographic Personas Lead the Way for Success in 2016

Infographic PersonasAccording to recent studies, infographic creators that elect to use personas in their designs will experience the highest levels of success in 2016. Essentially, personas are nothing more than fictional-based users that have used certain products and/or services, or, have a unique story to tell that surrounds the information contained within the infographic. These personas are designed in such a way that they reflect the members of the audience in which they are designed to target. When used appropriately, personas connect, emotionally, with the targeted audience of an infographic. In this brief guide, you will learn a couple of solid points that will allow you to use personas successfully in 2016!

Discovering Your Target Audience
In order to successfully utilize personas within the infographics that you design, you must first determine the target audience in which you wish to market. While you likely already have a particular group of people in mind – based on your products and/or services – we feel that it is imperative to include this step. Once you have a target audience in mind, it is equally important to determine what types of problems, issues, and challenges that those individuals experience. This will allow you to create a persona that will have a lot in common with members of your target audience. By having a persona that they may associate with, your target audience will be more receptive to the information that you share with them in your infographics.

Consistency is the Key
Now, once you create a persona, you must use that persona on a consistent basis. To succeed with your marketing efforts in 2016, consistency is the key to achieving high levels of success. You should name the persona; ensure that it has its own unique personality, and that it possesses its own story. Once the persona includes all of these elements, it should be used on a wide assortment of infographics and other means of communicating with your target audience – be it email marketing, social media posts, a blog, or a newsletter. You will quickly find that your brand is being constructed in a positive and productive way each and every single time that your persona is put to use!

Conclusion
A persona is a type of character. It may be a drawing, a specific type of clip art, a picture, or any other type of creation. Essentially, it is a unique character that shares information about your brand and the products and/or services that you have to offer to your target audience. Not only does it reflect your target audience, but, it aids in building rapport with your target audience. By using a specific persona on a regular basis, you are actually bringing in a unique personality that will aid you in achieving the success that you desire from your online marketing endeavors. In addition to using personas, you may want to consider researching color psychology for infographics. By combining these two highly important features to your infographics today, you will find that you experience success for many, many tomorrows!

The True Purpose and Intent of Infographics

The True Purpose and Intent of Infographics

The True Purpose and Intent of InfographicsIn recent years, many online marketers, website owners, entrepreneurs, and businesses have started creating and utilizing infographics in order to promote their content, products, and/or services. An infographic is a graphic-based visual guide that highlights a certain type of knowledge, information, and/or data designed for a target audience. The main purpose of the infographic is to present the facts that it is designed to present in a concise, fast manner. In order to make the most of the infographics that you create, it is important that you learn the true purposes and intents of these visually-appealing graphics:

  1. The main purpose of an infographic is to visually show the data, information, and/or knowledge that is being presented to a specific or target audience.
  2. Today, the attention span of the average user is quickly dwindling. At last count, the length of this attention span was less than that of a gold fish! In order to capture attention, visually-appealing content is placed on an infographic to draw interest and engage curiosity.
  3. The viewers that see infographics are induced to actually think about the content on the infographic, rather than the methodology in which it is placed.
  4. Infographics are designed to deliver concise information that is not distorted in any form and/or fashion.
  5. When a business, entrepreneur, and/or other business professional wishes to relay a large amount of numbers in a small space, they create an infographic.
  6. In many instances, large amounts of information, data, and/or knowledge must be presented. Infographics allow this to be done so that the information presented is considered to be coherent to the viewer.
  7. Instead of being bombarded with a ton of descriptive words and other unnecessary content, an infographic allows an internet user to compare a wide assortment of information with ease and without feeling overwhelmed.
  8. Infographics have the ability to display large chunks of information and then break them down into smaller bits of data.
  9. Infographics all have a very clear purpose. They include a description and an outline of the information that is to be shared with internet users.
  10. Infographics do not just display information; they are designed to also reveal information so that internet users may make educated assumptions and develop precise opinions about that which is being explained.

If you want to create infographics for online promotional purposes, it is imperative that you know and understand the true purpose and intent of these creations. By using the visual, you will be able to express the textual without losing the interest of your target audience. Infographics are a highly successful means of reaching out and grabbing the attention of internet users. By knowing the true purpose and intent of these products, you will be able to successfully use them to your advantage. In a world that is constantly evolving, we must remember that internet users are constantly evolving, too! If you would like to learn more about creating infographics that will benefit your business, click HERE.

See the Country, Stay Connected: Streamlining the Way Travelers Access the Internet

We are proud to showcase our latest infographic that explores how mobile WiFi is changing the face of travel! Whether you are an avid boater or RV lover, our WiFi In Motion solution can transform your traveling experience, by keeping you connected all the way! Connect with friends, family, and even work whether you’re in the deepest valley or at the peak of a mountain. Infographic provided by http://www.yoursinglepoint.com/

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Family and Teen’s Cyber Security

The Internet is an essential tool in our daily lives, but it’s becoming increasingly complicated for users, due to safety concerns. It poses many dangers that both parents and kids need to be aware of and informed about. From inappropriate content to cyber-bullying to sexting, there are serious issues that all families have to face these days.

Keeping kids and teens protected from cyber crimes, and even internet addiction, is no easy task. You can surf the web safely, but it does take an awareness of the potential problems that can harm kids of all ages. Even adults can fall victim to internet crimes.

Social media is playing an increased role in the daily lives of youths and adults alike. With more than 2 billion estimated users worldwide, it’s no surprise that social media addiction is becoming a problem, especially for young people. Parents need to know what to look for when it comes to social media addiction.

The following infographic from Family Orbit team, breaks down what parents and kids need to know about family safety. It gives details on what types of threats to lookout for, stats and figures that you may find surprising, as well as some helpful advice on how to keep your family protected.

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Google Knowledge Graph Optimization Strategies for the New Year for Infographic Designers

Google Knowledge Graph Optimization Strategies for the New Year for Infographic Designers

Google Knowledge Graph Optimization StrategiesIf you are an infographic designer for your business, it is imperative that you learn a few Google Knowledge Graph optimization strategies that will help you rank higher in the New Year. This form of optimization is the process of assisting Google in understanding what it is that your business is all about and all pages associated with your business – especially your infographics. Immediately after the release of the algorithm by Google called Hummingbird, it became very evident that the company’s Knowledge Graph would be the basis of all future searches. When it comes to content marketing, nearly 80% of all of your efforts should be placed on aiding internet users in discovering what they want easily and quickly. By learning about Google Knowledge Graph optimization and utilizing the strategies during the New Year, your infographics will do this AND bring high levels of success to your online marketing endeavors.

It’s All about User Experience

The first step to properly optimizing your infographics for the Google Knowledge Graph is to know and understand that this is all about the user experience. It is not about “tricking” Google or ranking high for keywords and/or keyword phrases. We need to step outside the virtual “box” of manipulating the spiders, robots, and programs behind Google and step inside the realm of internet user satisfaction. We have bound by “computer pleasing” for too long. We should not pursue our passions in order to appeal to a machine. We need to take it back and get “real”. That is, to appeal to the REAL people within our target audience. In order to optimize user experience to optimize our infographics for the Google Knowledge Graph, we should do the following:

  • Ensure that all infographics utilize the proper colors. For more information, visit the guide on color psychology.
  • Special attention should be placed on the layout, the navigational buttons, and the positioning of the visuals and data included on the infographics.
  • The content, itself, should be high in quality. All content should include a very specific call to action.

Focus on the People

To ensure that your infographics are properly optimized for the Google Knowledge Graph, you must always ensure that you are focusing on the people that you are designing your infographics for – NOT the mechanics of the search engine, itself. Regardless of the technological changes that occur in our society, people will remain, for the most part, consistent. That is, they will want content that is relevant, organized, and placed in such a way that they are able to access that content on a multitude of internet-accessible devices. Essentially, Knowledge Graph optimization is nothing more than HUMANoptimization. If you make infographics with your target audience in mind, you are sure to rank high in Google. As a result of this ranking, your business is sure to be optimized for the Knowledge Graph. If you have an interest in learning more about how to design human-appealing infographics, click HERE.

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