UK Gambling Performance Comparison

At Smart Live Gaming understanding our players, their interests and wants, is an essential part of our service to the UK public. During our recent publication, which highlighted the national government statistics from the Gambling Commission, entitled ‘The Smart Live Gaming Graphic Paper: UK Betting Behaviour’ we examined a broad range of both online and offline betting and gambling trends. For this release we’ve conducted surface level research across our own database to uncover some very interesting insights into UK online gambling trends specifically. The Smart Live Gaming database contains thousands of players – a fact which allows us to give input into just which British cities are home to the most successful gamblers.


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